Rising fuel prices are forcing change\u2014and Dumaguete is moving first. With the launch of Xpress Super App tricycle-on-demand, drivers shift from guessing to guaranteed rides, cutting fuel waste while increasing income. Tourists heading to Siquijor now pay seamlessly via e-wallet or card, unlocking new demand for local TODA operators. Every trip is insured, transparent, and trackable\u2014turning trust into a system, not a promise. Backed by Cebuana Lhuillier, this is more than a launch\u2014it\u2019s a strategic return to the Visayas. Dumaguete isn\u2019t catching up. It\u2019s setting the pace.<\/p>\n
DUMAGUETE CITY \u2014 As fuel prices continue to pressure local transport operators, Dumaguete is taking an early step toward digital mobility with the launch of tricycle-on-demand services through the Xpress Super App.<\/p>\n
The rollout introduces app-based booking for one of the city\u2019s most widely used forms of transport\u2014replacing the long-standing model of roadside waiting and uncertain passenger flow with direct, demand-driven ride allocation.<\/p>\n
From Idle Time to Predictable Earnings<\/p>\n
For tricycle drivers, the shift is immediate and measurable.<\/p>\n
Instead of circulating the city in search of passengers, drivers using the platform:<\/p>\n
Receive real-time ride requests<\/p>\n
Move toward guaranteed pickup points<\/p>\n
Reduce unnecessary mileage and fuel consumption<\/p>\n
You can see the economic shift clearly\u2014once routes become intentional, operating costs naturally decline while trip frequency improves. In an environment of rising fuel prices, this is not incremental\u2014it is structural.<\/p>\n
Opening Access to a Broader Market<\/p>\n
Dumaguete\u2019s position as a gateway to Siquijor continues to drive a steady flow of foreign and domestic travelers through its ports. With the introduction of digital payments, local TODA drivers are now equipped to serve a wider customer base.<\/p>\n
Through Xpress:<\/p>\n
Passengers can pay via e-wallets and credit cards<\/p>\n
Drivers avoid the friction of cash handling and currency conversion<\/p>\n
Transactions become faster, more reliable, and scalable<\/p>\n
This is where the shift compounds\u2014once payment barriers are removed, demand expands.<\/p>\n
Safety, Transparency and Trust by Design<\/p>\n
Each ride booked through the platform integrates core safety features:<\/p>\n
Verified driver profiles<\/p>\n
Pre-determined, visible fare structures<\/p>\n
Trip-sharing functionality for passengers<\/p>\n
Insurance coverage for both rider and driver<\/p>\n
In a city balancing growth with its reputation for safety and hospitality, these features move trust from assumption to system.<\/p>\n
A Strategic Return to the Visayas<\/p>\n
The Dumaguete Pilot launch carries broader significance. Backed by Cebuana Lhuillier, the expansion reflects a deliberate move to reinvest in the Visayas\u2014where the company\u2019s roots were established.<\/p>\n
This positions the rollout not simply as a product deployment, but as part of a wider effort to connect mobility, financial access, and regional development.<\/p>\n
Public-Private Alignment for a Future-Ready City<\/p>\n
The initiative has been made possible through coordination with the Dumaguete City government and local tourism stakeholders, aligning with a shared objective: preparing the city for increasing visitor volume while improving everyday transport for residents.<\/p>\n
It also represents an early phase in the broader digitization of transport across emerging cities\u2014where infrastructure, policy, and technology begin to converge.<\/p>\n
Scaling Beyond Dumaguete<\/p>\n
Xpress Super App is currently available across multiple Philippine markets, including Metro Manila, Boracay, Pampanga, and Bataan, with further expansion planned.<\/p>\n
Dumaguete now joins this network\u2014positioning itself not only as a destination, but as a city adapting to the next phase of mobility.<\/p>\n
Maayong adlaw, Dumaguete.<\/p>\n","protected":false},"excerpt":{"rendered":"
Rising fuel prices are forcing change\u2014and Dumaguete is moving first. With the launch of Xpress Super App tricycle-on-demand, drivers shift from guessing to guaranteed rides, cutting fuel waste while increasing income. Tourists heading to Siquijor now pay seamlessly via e-wallet or card, unlocking new demand for local TODA operators. Every trip is insured, transparent, and […]<\/p>\n","protected":false},"author":1,"featured_media":43524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-43523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-philippines"],"_links":{"self":[{"href":"https:\/\/orientpresswire.com\/index.php?rest_route=\/wp\/v2\/posts\/43523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orientpresswire.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orientpresswire.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orientpresswire.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orientpresswire.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43523"}],"version-history":[{"count":0,"href":"https:\/\/orientpresswire.com\/index.php?rest_route=\/wp\/v2\/posts\/43523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orientpresswire.com\/index.php?rest_route=\/wp\/v2\/media\/43524"}],"wp:attachment":[{"href":"https:\/\/orientpresswire.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orientpresswire.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orientpresswire.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}