Tri\u1ec3n l\u00e3m Qu\u1ed1c t\u1ebf l\u1ea7n th\u1ee9 13 v\u1ec1 Th\u1ef1c ph\u1ea9m, \u0110\u1ed3 u\u1ed1ng, Nh\u00e0 h\u00e0ng v\u00e0 Kh\u00e1ch s\u1ea1n (Food & Hospitality Vietnam \u2013 FHV 2026) ch\u00ednh th\u1ee9c kh\u1edfi \u0111\u1ed9ng t\u1eeb ng\u00e0y 24\/3 t\u1ea1i SECC. V\u1edbi quy m\u00f4 h\u01a1n 400 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00e0ng ng\u00e0n kh\u00e1ch tham quan chuy\u00ean ng\u00e0nh, FHV 2026 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn giao th\u01b0\u01a1ng quan tr\u1ecdng b\u1eadc nh\u1ea5t c\u1ee7a ng\u00e0nh HORECA t\u1ea1i Vi\u1ec7t Nam.<\/p>\n
S\u1ee9 m\u1ec7nh c\u1ee7a Content Partner: Ki\u1ebfn t\u1ea1o n\u1ec1n t\u1ea3ng tri th\u1ee9c chu\u1ea9n qu\u1ed1c t\u1ebf<\/b> B\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i m\u1ea1ng l\u01b0\u1edbi chuy\u00ean gia to\u00e0n c\u1ea7u c\u1ee7a Italian Atelier v\u00e0 tri\u1ebft l\u00fd “Create credibility, not campaigns” (Ki\u1ebfn t\u1ea1o s\u1ef1 t\u00edn nhi\u1ec7m, kh\u00f4ng ch\u1ec9 l\u00e0 chi\u1ebfn d\u1ecbch) c\u1ee7a CjC Marketing Agency, h\u1ed9i th\u1ea3o gi\u00fap c\u00e1c ch\u1ee7 doanh nghi\u1ec7p gi\u1ea3i m\u00e3 nh\u1eefng “m\u1eadt m\u00e3” ng\u1ea7m trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 gi\u1eef ch\u00e2n t\u1ec7p kh\u00e1ch h\u00e0ng th\u01b0\u1ee3ng l\u01b0u. \u0110\u00e2y l\u00e0 m\u1eaft x\u00edch quan tr\u1ecdng gi\u00fap n\u00e2ng t\u1ea7m c\u00e1c nh\u00e0 cung c\u1ea5p n\u1ed9i \u0111\u1ecba tr\u1edf th\u00e0nh nh\u1eefng \u0111\u1ed1i t\u00e1c \u0111\u1ee7 n\u0103ng l\u1ef1c tham gia v\u00e0o chu\u1ed7i cung \u1ee9ng c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n kh\u00e1ch s\u1ea1n 5 sao qu\u1ed1c t\u1ebf.<\/p>\n H\u00e0nh tr\u00ecnh gi\u1ea3i m\u00e3 “M\u1eadt m\u00e3 th\u01b0\u1ee3ng l\u01b0u”<\/b> Phi\u00ean 1: THE LUXURY STANDARD<\/b> \u2013 X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt v\u00e0 ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf cho c\u00e1c si\u00eau d\u1ef1 \u00e1n.<\/p>\n Phi\u00ean 2: THE LUXURY MACHINE<\/b> \u2013 T\u1ed1i \u01b0u h\u00f3a b\u1ed9 m\u00e1y v\u1eadn h\u00e0nh, marketing “v\u00f4 h\u00ecnh” v\u00e0 qu\u1ea3n tr\u1ecb phong c\u00e1ch s\u1ed1ng.<\/p>\n Phi\u00ean 3: THE HUMAN SIDE OF LUXURY<\/b> \u2013 Ngh\u1ec7 thu\u1eadt hi\u1ebfu kh\u00e1ch v\u00e0 s\u1ef1 giao thoa gi\u1eefa con ng\u01b0\u1eddi – c\u00f4ng ngh\u1ec7.<\/p>\n K\u1ebft n\u1ed1i \u0111\u1eb7c quy\u1ec1n: THE ALPHA NODE CIRCLE<\/b> \u2013 Ti\u1ec7c t\u1ed1i chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i Hoshiyo Dining Lounge.<\/p>\n Ti\u00eau \u0111i\u1ec3m Phi\u00ean 2: THE LUXURY MACHINE \u2013 Qu\u1ea3n tr\u1ecb th\u1ef1c thi v\u00e0 Marketing d\u1ef1a tr\u00ean s\u1ef1 t\u00edn nhi\u1ec7m<\/b> D\u01b0\u1edbi s\u1ef1 \u0111i\u1ec1u ph\u1ed1i c\u1ee7a \u00d4ng Hoang Dinh<\/b> \u2013 Nh\u00e0 s\u00e1ng l\u1eadp Rocket Car Rentals<\/b>, c\u00e1c di\u1ec5n gi\u1ea3 s\u1ebd c\u00f9ng th\u1ea3o lu\u1eadn v\u1ec1 3 tr\u1ee5 c\u1ed9t:<\/p>\n “Invisible Luxury” Marketing:<\/b> C\u00e1ch th\u1ee9c d\u1ecbch chuy\u1ec3n t\u1eeb qu\u1ea3ng c\u00e1o \u0111\u1ea1i tr\u00e0 sang ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean s\u1ef1 v\u1eadn \u0111\u1ed9ng c\u1ee7a ni\u1ec1m tin v\u00e0 s\u1ef1 gi\u1edbi thi\u1ec7u t\u1eeb gi\u1edbi tinh hoa (Targeted Advocacy).<\/p>\n Engineering the “Luxury Mindset”:<\/b> T\u00e1i c\u1ea5u tr\u00fac \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 t\u1eeb c\u1ea5p th\u1ef1c thi th\u00e0nh nh\u1eefng “Project Concierges” \u2013 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ch\u1ec9 b\u00e1n d\u1ecbch v\u1ee5 m\u00e0 b\u00e1n gi\u1ea3i ph\u00e1p v\u00e0 phong c\u00e1ch s\u1ed1ng.<\/p>\n L\u1ed9 tr\u00ecnh “Resilience” (T\u00ednh b\u1ec1n b\u1ec9):<\/b> Duy tr\u00ec v\u1ecb th\u1ebf “T\u00e0i s\u1ea3n \u1ed5n \u0111\u1ecbnh” (Stable Asset) cho c\u00e1c nh\u00e0 h\u00e0ng, kh\u00e1ch s\u1ea1n l\u1edbn tr\u01b0\u1edbc bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf to\u00e0n c\u1ea7u.<\/p>\n Vai tr\u00f2 c\u1ee7a d\u00e0n di\u1ec5n gi\u1ea3 chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i Phi\u00ean 2:<\/b><\/p>\n \u00d4ng Marco Fazio (Co-founder Antico Fornaio):<\/b> Mang \u0111\u1ebfn t\u01b0 duy v\u1eadn h\u00e0nh \u1ea9m th\u1ef1c \u00dd thu\u1ea7n t\u00fay. V\u1edbi vai tr\u00f2 nh\u00e0 t\u00e0i tr\u1ee3 b\u1eefa tr\u01b0a cho s\u1ef1 ki\u1ec7n, \u00f4ng s\u1ebd ch\u1ee9ng minh c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u F&B duy tr\u00ec t\u00ednh b\u1ea3n s\u1eafc (Authenticity) \u0111\u1ec3 tr\u1edf th\u00e0nh \u0111i\u1ec3m ch\u1ea1m v\u0103n h\u00f3a \u0111\u1eb7c s\u1eafc trong m\u1eaft kh\u00e1ch h\u00e0ng cao c\u1ea5p.<\/p>\n \u00d4ng \u0110\u1ee9c Nguy\u1ec5n (Founder Vesta Lifestyle & Gifts, Vesta Villa & Vacation):<\/b> Chuy\u00ean gia v\u1ec1 x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i Lifestyle. \u00d4ng s\u1ebd chia s\u1ebb v\u1ec1 c\u00e1ch t\u00edch h\u1ee3p \u0111a d\u1ea1ng c\u00e1c \u0111i\u1ec3m ch\u1ea1m (t\u1eeb qu\u00e0 t\u1eb7ng, l\u01b0u tr\u00fa \u0111\u1ebfn \u1ea9m th\u1ef1c) \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00e9p k\u00edn v\u00e0 mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a cao.<\/p>\n \u00d4ng L\u00ea Ng\u1ecdc \u00c1nh Minh (Ch\u1ee7 t\u1ecbch \u0111i\u1ec1u h\u00e0nh Pacific Group):<\/b> Ti\u1ebfp n\u1ed1i vai tr\u00f2 k\u1ebft n\u1ed1i \u0111\u1ea7u t\u01b0, \u00f4ng Minh s\u1ebd ph\u00e2n t\u00edch kh\u00eda c\u1ea1nh t\u00e0i ch\u00ednh trong v\u1eadn h\u00e0nh \u2013 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ed9 m\u00e1y “Luxury” v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a ROAS v\u00e0 thu h\u00fat c\u00e1c d\u00f2ng v\u1ed1n \u0111\u1ea7u t\u01b0 qu\u1ed1c t\u1ebf.<\/p>\n \u00d4ng Jonah Roberman (Co-founder Doctor Hospitality & Ban c\u1ed1 v\u1ea5n QCC Collection):<\/b> V\u1edbi kinh nghi\u1ec7m t\u01b0 v\u1ea5n qu\u1ea3n tr\u1ecb kh\u00e1ch s\u1ea1n chuy\u00ean s\u00e2u, \u00f4ng s\u1ebd gi\u1ea3i m\u00e3 c\u00e1c ti\u00eau chu\u1ea9n kh\u1eaft khe trong vi\u1ec7c duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 \u0111\u1ed3ng nh\u1ea5t t\u1ea1i c\u00e1c chu\u1ed7i l\u01b0u tr\u00fa quy m\u00f4 l\u1edbn, \u0111\u1ea3m b\u1ea3o m\u1ed7i m\u1eaft x\u00edch trong “c\u1ed7 m\u00e1y” \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng ho\u00e0n h\u1ea3o.<\/p>\n H\u1ed9i th\u1ea3o kh\u00f4ng ch\u1ec9 cung c\u1ea5p t\u1ea7m nh\u00ecn m\u00e0 c\u00f2n \u0111\u01b0a ra nh\u1eefng “c\u00f4ng th\u1ee9c” c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u00e1c ch\u1ee7 nh\u00e0 h\u00e0ng, kh\u00e1ch s\u1ea1n l\u1edbn t\u1ea1i Vi\u1ec7t Nam t\u1ef1 tin v\u1eadn h\u00e0nh nh\u1eefng d\u1ef1 \u00e1n tr\u1ecb gi\u00e1 h\u00e0ng tri\u1ec7u USD theo ti\u00eau chu\u1ea9n to\u00e0n c\u1ea7u.<\/p>\n
\nKh\u00e1c v\u1edbi c\u00e1c k\u1ef3 tri\u1ec3n l\u00e3m tr\u01b0\u1edbc, FHV 2026 \u0111\u00e1nh d\u1ea5u s\u1ef1 h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00f9ng I<\/b>talian Atelier<\/a> v\u00e0 CjC Marketing Agency<\/a> trong vai tr\u00f2 \u0110\u1ed1i t\u00e1c N\u1ed9i dung (Content Partner). S\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a hai \u0111\u01a1n v\u1ecb n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 b\u1ea3o ch\u1ee9ng cho ch\u1ea5t l\u01b0\u1ee3ng th\u1ea9m m\u1ef9 v\u00e0 t\u01b0 duy thi\u1ebft k\u1ebf di s\u1ea3n \u00dd, m\u00e0 c\u00f2n mang \u0111\u1ebfn m\u1ed9t h\u1ec7 sinh th\u00e1i n\u1ed9i dung th\u1ef1c chi\u1ebfn th\u00f4ng qua h\u1ed9i th\u1ea3o “Cracking The Luxury Code”<\/b>.<\/p>\n
\nH\u1ed9i th\u1ea3o \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c ch\u01b0\u01a1ng chuy\u00ean bi\u1ec7t \u0111\u1ec3 bao qu\u00e1t to\u00e0n b\u1ed9 b\u1ee9c tranh ng\u00e0nh:<\/p>\n
\nN\u1ebfu Phi\u00ean 1 n\u00f3i v\u1ec1 “chu\u1ea9n m\u1ef1c”, th\u00ec Phi\u00ean 2 t\u1eadp trung s\u00e2u v\u00e0o “c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh”. V\u1edbi ch\u1ee7 \u0111\u1ec1 “C\u1ed7 m\u00e1y th\u01b0\u1ee3ng l\u01b0u”<\/b>, phi\u00ean th\u1ea3o lu\u1eadn n\u00e0y s\u1ebd b\u00f3c t\u00e1ch h\u1ea1 t\u1ea7ng n\u1ed9i b\u1ed9 c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec s\u1ee9c h\u00fat c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u Hospitality trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng xa x\u1ec9 t\u1ea1i Vi\u1ec7t Nam \u0111ang c\u1ea1nh tranh gay g\u1eaft.<\/p>\n