Kh\u00e1m ph\u00e1 h\u1ed9i th\u1ea3o “Cracking The Luxury Code” t\u1ea1i FHV 2026 c\u00f9ng Italian Atelier & CjC Marketing. L\u1ed9 tr\u00ecnh bi\u1ebfn doanh nghi\u1ec7p th\u00e0nh \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c si\u00eau d\u1ef1 \u00e1n Branded Residences.<\/p>\n
Tri\u1ec3n l\u00e3m Qu\u1ed1c t\u1ebf l\u1ea7n th\u1ee9 13 v\u1ec1 Th\u1ef1c ph\u1ea9m, \u0110\u1ed3 u\u1ed1ng, Nh\u00e0 h\u00e0ng v\u00e0 Kh\u00e1ch s\u1ea1n (Food & Hospitality Vietnam \u2013 FHV 2026) s\u1ebd ch\u00ednh th\u1ee9c di\u1ec5n ra t\u1eeb ng\u00e0y 24 – 26\/03\/2026 t\u1ea1i Trung t\u00e2m H\u1ed9i ch\u1ee3 v\u00e0 Tri\u1ec3n l\u00e3m S\u00e0i G\u00f2n (SECC). \u0110\u00e2y l\u00e0 s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng m\u1ea1i h\u00e0ng \u0111\u1ea7u khu v\u1ef1c, thu h\u00fat h\u01a1n 400 th\u01b0\u01a1ng hi\u1ec7u tr\u01b0ng b\u00e0y v\u00e0 h\u00e0ng ng\u00e0n chuy\u00ean gia, ch\u1ee7 doanh nghi\u1ec7p trong ng\u00e0nh HORECA tham d\u1ef1.<\/p>\n
S\u1ef1 c\u1ed9ng h\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa Italian Atelier v\u00e0 CjC Marketing Agency<\/b><\/p>\n
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\nN\u0103m nay, FHV 2026 \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng khi thi\u1ebft l\u1eadp quan h\u1ec7 \u0111\u1ed1i t\u00e1c n\u1ed9i dung (Content Partner) c\u00f9ng Italian Atelier<\/b> \u2013 \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n n\u1ed9i th\u1ea5t xa x\u1ec9 h\u00e0ng \u0111\u1ea7u khu v\u1ef1c Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00e0 CjC Marketing Agency<\/b> \u2013 \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c v\u1edbi tri\u1ebft l\u00fd “Create credibility, not campaigns”.<\/p>\n
S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a hai \u0111\u01a1n v\u1ecb n\u00e0y mang \u0111\u1ebfn m\u1ed9t h\u1ec7 sinh th\u00e1i n\u1ed9i dung to\u00e0n di\u1ec7n cho h\u1ed9i th\u1ea3o mang t\u00ean “Cracking The Luxury Code”<\/b>. Trong khi Italian Atelier \u0111\u00f3ng vai tr\u00f2 c\u1ea7u n\u1ed1i \u0111\u01b0a nh\u1eefng gi\u00e1 tr\u1ecb di s\u1ea3n \u00dd v\u00e0 ti\u00eau chu\u1ea9n thi\u1ebft k\u1ebf th\u01b0\u1ee3ng l\u01b0u th\u1ebf gi\u1edbi v\u1ec1 Vi\u1ec7t Nam, th\u00ec CjC Marketing Agency l\u1ea1i cung c\u1ea5p ng\u00f4n ng\u1eef truy\u1ec1n th\u00f4ng s\u1eafc s\u1ea3o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng s\u1ef1 t\u00edn nhi\u1ec7m. <\/p>\n
S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y gi\u00fap n\u00e2ng t\u1ea7m FHV 2026 t\u1eeb m\u1ed9t tri\u1ec3n l\u00e3m giao th\u01b0\u01a1ng truy\u1ec1n th\u1ed1ng tr\u1edf th\u00e0nh m\u1ed9t s\u1ef1 ki\u1ec7n k\u1ebft n\u1ed1i chi\u1ebfn l\u01b0\u1ee3c, gi\u00fap doanh nghi\u1ec7p Vi\u1ec7t ti\u1ebfp c\u1eadn \u0111\u00fang nhu c\u1ea7u c\u1ee7a gi\u1edbi tinh hoa to\u00e0n c\u1ea7u.<\/p>\n
C\u1ea5u tr\u00fac ch\u01b0\u01a1ng tr\u00ecnh h\u1ed9i th\u1ea3o “Cracking The Luxury Code”<\/b>\n<\/p>\n
H\u1ed9i th\u1ea3o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi c\u00e1c phi\u00ean th\u1ea3o lu\u1eadn chuy\u00ean s\u00e2u, quy t\u1ee5 d\u00e0n di\u1ec5n gi\u1ea3 l\u00e0 nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh:<\/p>\n
Phi\u00ean 1: THE LUXURY STANDARD (Ti\u00eau chu\u1ea9n th\u01b0\u1ee3ng l\u01b0u):<\/b> Th\u1ea3o lu\u1eadn v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng cho c\u00e1c si\u00eau d\u1ef1 \u00e1n v\u1edbi s\u1ef1 tham gia c\u1ee7a \u00f4ng Gianfranco Bianchi, \u00f4ng Anthony Moulton, \u00f4ng Emmanuel Delarue v\u00e0 \u00f4ng L\u00ea Ng\u1ecdc \u00c1nh Minh.<\/p>\n
Phi\u00ean 2: THE LUXURY MACHINE (C\u1ed7 m\u00e1y th\u01b0\u1ee3ng l\u01b0u):<\/b> Kh\u00e1m ph\u00e1 h\u1ea1 t\u1ea7ng n\u1ed9i b\u1ed9, marketing “v\u00f4 h\u00ecnh” v\u00e0 qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 trong c\u00e1c d\u1ef1 \u00e1n tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 USD v\u1edbi c\u00e1c di\u1ec5n gi\u1ea3 V\u01b0\u01a1ng Ho\u00e0ng v\u00e0 Ho\u00e0ng \u0110\u00ecnh.<\/p>\n
Phi\u00ean 3: THE HUMAN SIDE OF LUXURY (Kh\u00eda c\u1ea1nh con ng\u01b0\u1eddi trong s\u1ef1 xa x\u1ec9):<\/b> T\u1eadp trung v\u00e0o ngh\u1ec7 thu\u1eadt hi\u1ebfu kh\u00e1ch v\u00e0 y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi trong k\u1ef7 nguy\u00ean c\u00f4ng ngh\u1ec7.<\/p>\n
S\u1ef1 ki\u1ec7n k\u1ebft n\u1ed1i: THE ALPHA NODE CIRCLE:<\/b> \u0110\u00eam ti\u1ec7c VIP Dinner t\u1ea1i Hoshiyo Dining Lounge d\u00e0nh ri\u00eang cho kh\u00e1ch m\u1eddi C-Level.<\/p>\n
Ti\u00eau \u0111i\u1ec3m Phi\u00ean 1: THE LUXURY STANDARD \u2013 L\u1ed9 tr\u00ecnh qu\u1ed1c t\u1ebf h\u00f3a cho doanh nghi\u1ec7p Vi\u1ec7t<\/b>\n<\/p>\n
Chi\u1ebfm th\u1eddi l\u01b0\u1ee3ng m\u1edf \u0111\u1ea7u trong bu\u1ed5i chi\u1ec1u ng\u00e0y 24\/03, Phi\u00ean th\u1ea3o lu\u1eadn s\u1ed1 1 v\u1edbi ch\u1ee7 \u0111\u1ec1 “Ti\u00eau chu\u1ea9n th\u01b0\u1ee3ng l\u01b0u”<\/b> s\u1ebd b\u00f3c t\u00e1ch l\u1ed9 tr\u00ecnh bi\u1ebfn doanh nghi\u1ec7p t\u1eeb v\u1ecb th\u1ebf nh\u00e0 cung c\u1ea5p (Vendor) \u0111\u01a1n thu\u1ea7n th\u00e0nh \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh (Specified Partner) trong c\u00e1c si\u00eau d\u1ef1 \u00e1n (Giga-projects) v\u00e0 Branded Residences.<\/p>\n
N\u1ed9i dung tr\u1ecdng t\u00e2m c\u1ee7a phi\u00ean th\u1ea3o lu\u1eadn bao g\u1ed3m:<\/b><\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c “The Brand Book” Masterclass:<\/b> C\u00e1ch th\u1ee9c th\u1ea5u hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n v\u1eadn h\u00e0nh to\u00e0n c\u1ea7u (t\u1eeb c\u00e1c t\u1eadp \u0111o\u00e0n nh\u01b0 Marriott, Accor, Nobu…) v\u00e0o th\u1ef1c t\u1ebf d\u1ef1 \u00e1n \u0111\u1ec3 gia t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00ean g\u1ea5p nhi\u1ec1u l\u1ea7n.<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c “Specified”:<\/b> K\u1ef9 thu\u1eadt h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 \u0111\u01a1n v\u1ecb quy ho\u1ea1ch ngay t\u1eeb giai \u0111o\u1ea1n \u00fd t\u01b0\u1edfng \u0111\u1ec3 lo\u1ea1i b\u1ecf \u00e1p l\u1ef1c c\u1ea1nh tranh v\u1ec1 gi\u00e1.<\/p>\n
B\u1ea3n \u0111\u1ed3 th\u1ecb tr\u01b0\u1eddng 2026-2027:<\/b> Chia s\u1ebb th\u00f4ng tin \u0111\u1ed9c quy\u1ec1n v\u1ec1 danh m\u1ee5c c\u00e1c d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n h\u00e0ng hi\u1ec7u s\u1eafp tri\u1ec3n khai t\u1ea1i Vi\u1ec7t Nam v\u00e0 khu v\u1ef1c.<\/p>\n
Vai tr\u00f2 c\u1ee7a c\u00e1c di\u1ec5n gi\u1ea3 ch\u1ee7 ch\u1ed1t t\u1ea1i Phi\u00ean 1:<\/b><\/p>\n
D\u01b0\u1edbi s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a B\u00e0 Viona Zhang<\/b> \u2013 Ph\u00f3 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh C9 Hotelworks<\/b> (\u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n kh\u00e1ch s\u1ea1n h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1), phi\u00ean th\u1ea3o lu\u1eadn t\u1eadp trung v\u00e0o 03 tr\u1ee5 c\u1ed9t ch\u00ednh:<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c “The Brand Book” Masterclass:<\/b> C\u00e1ch th\u1ee9c th\u1ea5u hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n v\u1eadn h\u00e0nh to\u00e0n c\u1ea7u (Marriott, Accor, Nobu…) \u0111\u1ec3 gia t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00ean g\u1ea5p nhi\u1ec1u l\u1ea7n.<\/p>\n
K\u1ef9 thu\u1eadt “Specified”:<\/b> Ngh\u1ec7 thu\u1eadt h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 \u0111\u01a1n v\u1ecb quy ho\u1ea1ch ngay t\u1eeb giai \u0111o\u1ea1n \u00fd t\u01b0\u1edfng \u0111\u1ec3 lo\u1ea1i b\u1ecf \u00e1p l\u1ef1c c\u1ea1nh tranh v\u1ec1 gi\u00e1.<\/p>\n
B\u1ea3n \u0111\u1ed3 th\u1ecb tr\u01b0\u1eddng 2026-2027:<\/b> Chia s\u1ebb th\u00f4ng tin \u0111\u1ed9c quy\u1ec1n v\u1ec1 danh m\u1ee5c c\u00e1c d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n h\u00e0ng hi\u1ec7u v\u00e0 kh\u00e1ch s\u1ea1n cao c\u1ea5p s\u1eafp tri\u1ec3n khai.<\/p>\n
Vai tr\u00f2 c\u1ee7a d\u00e0n di\u1ec5n gi\u1ea3 chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i Phi\u00ean 1:<\/b><\/p>\n
\u00d4ng Gianfranco Bianchi (Founder & CEO c\u1ee7a Italian Atelier):<\/b> V\u1edbi kinh nghi\u1ec7m \u0111i\u1ec1u h\u00e0nh t\u1ea1i The One Atelier \u2013 qu\u1ea3n l\u00fd h\u01a1n 25 d\u1ef1 \u00e1n h\u1ea1ng sang to\u00e0n c\u1ea7u, \u00f4ng s\u1ebd cung c\u1ea5p b\u1ea3n thi\u1ebft k\u1ebf k\u1ef9 thu\u1eadt v\u00e0 t\u01b0 duy di s\u1ea3n \u00dd \u0111\u1ec3 doanh nghi\u1ec7p Vi\u1ec7t h\u1ed9i nh\u1eadp v\u00e0o chu\u1ed7i cung \u1ee9ng xa x\u1ec9 to\u00e0n c\u1ea7u.<\/p>\n
\u00d4ng Emmanuel Delarue (Owner & CEO c\u1ee7a NDA Group):<\/b> Chuy\u00ean gia quy ho\u1ea1ch c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng ngh\u1ec9 d\u01b0\u1ee1ng th\u1ebf gi\u1edbi s\u1ebd chia s\u1ebb c\u00e1ch t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb d\u1ef1 \u00e1n t\u1eeb kh\u00e2u thi\u1ebft k\u1ebf, gi\u00fap ki\u1ebfn tr\u00fac \u0111\u1ed3ng nh\u1ea5t v\u1edbi ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m “Luxury” li\u1ec1n m\u1ea1ch.<\/p>\n
\u00d4ng Lawrence Lennon (Gi\u00e1m \u0111\u1ed1c CBRE Vi\u1ec7t Nam):<\/b> \u0110\u1ea1i di\u1ec7n t\u1eeb \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n b\u1ea5t \u0111\u1ed9ng s\u1ea3n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi s\u1ebd mang \u0111\u1ebfn c\u00e1i nh\u00ecn th\u1ef1c t\u1ebf v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u ph\u00e2n t\u00edch chuy\u00ean s\u00e2u v\u1ec1 l\u00e0n s\u00f3ng Branded Residences, gi\u00fap nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i trong ph\u00e2n kh\u00fac cao c\u1ea5p.<\/p>\n
B\u00e1c s\u0129 Mason Cobb (Founder Victoria Healthcare & Ch\u1ee7 t\u1ecbch Golden Sunrise):<\/b> Mang \u0111\u1ebfn m\u1ed9t g\u00f3c nh\u00ecn \u0111\u1eb7c bi\u1ec7t v\u1ec1 s\u1ef1 giao thoa gi\u1eefa ti\u00eau chu\u1ea9n ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe th\u01b0\u1ee3ng l\u01b0u v\u00e0 ng\u00e0nh Hospitality, b\u00f3c t\u00e1ch y\u1ebfu t\u1ed1 “Wellness” \u2013 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n h\u00e0ng hi\u1ec7u th\u1ebf h\u1ec7 m\u1edbi.<\/p>\n
H\u1ed9i th\u1ea3o kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf l\u00fd thuy\u1ebft m\u00e0 l\u00e0 m\u1ed9t bu\u1ed5i “Masterclass chi\u1ebfn l\u01b0\u1ee3c”, n\u01a1i c\u00e1c ch\u1ee7 nh\u00e0 h\u00e0ng, kh\u00e1ch s\u1ea1n v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00ecm th\u1ea5y c\u00e2u tr\u1ea3 l\u1eddi cho b\u00e0i to\u00e1n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u1eefa l\u00e0n s\u00f3ng d\u1ecbch v\u1ee5 cao c\u1ea5p \u0111ang b\u00f9ng n\u1ed5.<\/p>\n
\u0110\u0103ng k\u00fd tham d\u1ef1 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, nh\u00e0 h\u00e0ng v\u00e0 kh\u00e1ch s\u1ea1n l\u1edbn t\u1ea1i Vi\u1ec7t Nam: LINK THAM D\u1ef0<\/a><\/p>\n