Representing the shared values of Europe’s rich agricultural heritage, the Interprofessional Association for Fresh Fruits and Vegetables (INTERFEL) proudly brings the spirit of European orchards to Malaysia through one of its most iconic treasures, the French apple. Bathed in sunshine and born from the richness of French soil, these apples embody the excellence, sustainability, and savoir-faire that define Europe’s fruit-growing tradition. This year, INTERFEL invites Malaysian consumers to celebrate a new season defined by resilience, flavor, and respect for nature. Despite the ongoing challenges of climate change on global agriculture, French apple growers continue to cultivate with innovation and dedication, ensuring that fruit lovers in Malaysia can once again enjoy the sweetness of French orchards this autumn.
In 2025, French apple production continues to demonstrate impressive stability and growth, reaching an estimated 1.505 million tons, a 5% increase from 2024 and 4% higher than the three-year average. This strong performance underscores the resilience and adaptability of the French apple industry, which continues to thrive despite the challenges faced by other producing regions. It is a testament to the professionalism and expertise of French growers, whose dedication to quality ensures that every apple meets France’s high standards for taste and quality consistency.
This season’s French apple crop is also more diverse and vibrant than ever.Classic international varieties such as Gala, Golden, and Fuji, remain quite stable, whereas Granny increases by 26% from 2024 and Red apples crop is 23% under 2024. Pink Lady is expected to increase by 6% and Juliet by 38% compared to 2024, while traditional French favorites like Chantecler, Canada, and Boskoop will grow by 3%, continuing to delight consumers in the domestic market.
Even more impressive, emerging new varieties are gaining strong momentum, expected to reach 150,000 tons in 2025, representing a remarkable 49% increase compared to last year. This rapid expansion underscores France’s innovative spirit and its commitment to offering consumers a broader, richer Apple experience.
Behind this success lies over 25 years of commitment to sustainable and environmentally responsible farming. French growers use precision irrigation, advanced soil management, and eco-friendly pest control systems, ensuring orchards thrive in harmony with nature.These practices not only protect ecosystems and water resources but also preserve fertile land for future generations, producing apples that are as ethical as they are delicious.
To celebrate the new season, the European campaign hosts a series of engaging events in Malaysia. The campaign kicked off with a Kombucha Apple workshop for influencers and media on 4 December 2025, where the participants explored the charm of French apples, learned more about French apples and healthy living. The event will feature a lively atmosphere where guests can sample a variety of French apples.
Following the media launch, French Apples embarked on a series of public promotions throughout the country, including in-store tastings, and roadshows, providing families with the opportunity to experience the distinct flavor of French apples firsthand. Popular varieties such as Royal Gala, Granny Smith, Pixie®, Candine® and Juliet® are available at major supermarkets such as AEON, LOTUSS, TF VALUE, STAR GROCER, WHOLE FOODS, ECONSAVE, GCH RETAIL bringing the freshness and sweetness of French orchards to Malaysia.
The first part of the roadshow took place in December 2025, running for 12 days across Kuala Lumpur. The roadshow will return to Johor Bahru in the first quarter of 2026. The event will feature a French Apple food truck, where visitors can enjoy tastings of French apples and take part in engaging activities.
Today, more than 1,300 French apple growers remain passionately dedicated to growing fruit that blends quality, flavor, and sustainability. Each apple showcases their respect for the land and dedication to their craft. Crisp on the outside, juicy inside, and full of the elegance and vitality of France. Through this resilient 2025 harvest, INTERFEL once again shares with Malaysia the pure flavor and heartfelt story of French apples, a sweet gift from nature itself.
Discover the beauty of French apples at your nearest grocery stores. French apples will be available in Malaysia until March 2026.
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NOTES TO EDITOR
ABOUT INTERFEL
Interfel, the Fresh Fruits and Vegetables Interprofession, was established in 1976 and represents all aspects of the fresh fruit and vegetable sector, including production, cooperation, shipping, import, export, wholesale trade, distribution, and collective catering. As a private law organization, Interfel has been recognized as a national agricultural interprofessional association by French rural law and the European Union since November 21, 1996, within the framework of the Single Common Market Organization (OCM). The 15 members of Interfel are the national representative associations of the various professions in the sector.
An interprofessional advocates for the interests of the professionals it represents and provides advice to its members. With 75,000 companies and 450,000 direct jobs, including 250,000 seasonal workers, all trades in the sector are represented. (Source: Interfel, Sept. 2015)
Interfel is a platform for interprofessional dialogue, aiming to promote the sector and its professions and encourage the consumption of fresh fruit and vegetables. Its missions include understanding consumers and markets and adapting the supply of fresh fruits and vegetables to demand, discussing interprofessional agreements with public authorities, defining the sector’s strategic orientations in research and experimentation, promoting and defending the sector on the national and international market, and implementing communication actions, including information and advertising.
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